This week, the UK team secured a high profile travel promotion in The Sunday Times Travel Magazine in partnership with the Poitou-Charentes Tourist Board, offering one lucky winner the opportunity to win an all expenses paid break to the South of France, complete with a complementary Hertz car. The piece stated that ‘thanks to Hertz’ the winner will be able to explore the countryside at their leisure. The piece also featured the Hertz logo and links to the website.
There was also ongoing coverage following Hertz’s announcement that it has extended its sponsorship of the Wimbledon Tennis Championships. Articles noted that a fleet of 164 Ford vehicles was operated by Hertz and provided transportation to tennis stars and their coaches at this year’s tournament. Articles ran in the trade magazine ‘Motor Finance’ and regional newspapers ‘Cambridge Evening News,’ and ‘Derby Evening Telegraph.’ For relationship building purposes with senior Hertz executives, the team also hosted several high profile journalists at the Wimbledon tournament today including reporters from CNN, The Times, BBC and The Daily Telegraph.
